Every heritage building is worth something. The wrong use wastes it.
We read a site's values, contexts and economy, and give a clear, evidence-based recommendation before design money is spent.
Founder-led
Dr. Hanaa Moosa · Founder & CEO
“I connect fields that people never connect, and find the hidden potentials no one else sees. Then I link them into a new, parallel layer of networks — one that keeps a place sustainable, authentic, distinctive, creative and fair.”
- Author of the Prevailing Value System, from her PhD on heritage buildings reuse (Cairo University, 2014).
- Principal investigator, research for the International Centre for Documentary Heritage (ICDH), under the auspices of UNESCO (2025).
- Over 20 years across architecture, heritage conservation, research and teaching.
- Built Rithu herself since 2020 — to commissions in Saudi Arabia and for the International Centre for Documentary Heritage (ICDH), under the auspices of UNESCO.
Commissioned work and research
Heritage-sensitive square, Al-Madinah
Commissioned & delivered · DECON · KSA · 2025
A full proposal from research to design: conceptual urban master plan for a mixed-use development, for DECON, Saudi Arabia.
Documentation as a Process and Cultural Practice
Commissioned research · International Centre for Documentary Heritage (ICDH), under the auspices of UNESCO
Principal investigator. Entertainment-based transmission of documentary heritage in the Arab world, with a focus on Egypt. Published with ISBN.
Overcoming Economic Blind Spots in Adaptive Reuse
Overcoming Economic Blind Spots in Adaptive Reuse
Research by our founder · 2025
Dr. Hanaa Moosa, Founder of Rithu. A strategic framework illustrated through New Zealand cases. International Design Journal 15(6).